News: Magic Leap & AT&T Team Up to Bring Fans 'Fantastic Beasts' AR Movie Experience in Chicago

Magic Leap & AT&T Team Up to Bring Fans 'Fantastic Beasts' AR Movie Experience in Chicago

Despite less than glowing reviews from critics, the latest installment from the Harry Potter spinoff movie series, Fantastic Beasts: The Crimes of Grindelwald, is winning at the box office.

Now, to help build on its holiday momentum, the film is getting another promotional assist from augmented reality in the form of the Magic Leap One.

The special experience, which is only available to the public at AT&T's Michigan Avenue store in Chicago, was revealed by Magic Leap on Sunday via Twitter.

Image by Magic Leap/Twitter

There's not much shown other than a few brief moments that appear to show some of the film's creatures, notably Nifflers (who like to collect jewels and coins), scurrying around the real world thanks to the power of the Magic Leap One.

Image by Magic Leap/Twitter

Toward the end of the brief clip, we also Jude Law as the character Albus Dumbledore. However, this part is shown via a flat, 2D video clip, which indicates that the experience will be a mix of 3D content and AR-powered virtual video screens.

Image by Magic Leap/Twitter

Earlier this year, Magic Leap announced that it would begin giving the public a taste of the Magic Leap One in select AT&T stores in Atlanta, Boston, Chicago, Los Angeles, and San Francisco. This new experience appears to be the first of those public-facing demo stations.

Magic Leap hasn't indicated if or when the experience will come to other AT&T store locations, but if you're in the Chicago area, the store is usually open from 9 a.m. to 8 p.m., and the address to go to is: 600 North Michigan Avenue, Chicago, Illinois.

Cover image via Magic Leap/Twitter

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