Hot Magic Leap Posts

News: Magic Leap Made Me Cry, Probably for the Last Time. Here's Why That's the Good News

A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.

News: Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists

The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.

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