News: The Enterprise Leap — Robots, Gremlins, & Games Won't Save Magic Leap, but Tapping the Inner Child of CEOs Just Might
Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
News: Here's What Magic Leap's Creator Portal & Lumin SDK Docs Reveal About How You'll Develop for & Use Magic Leap One
Now that we've had a chance to jump into the Lumin SDK documentation at Magic Leap's Creator Portal, we now have much more detail about how the device will function and utilize software than any single piece of content released by Magic Leap to date.
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Magic Leap's Good News — the Haters Are Wrong, Bad News — Now Everyone Will Focus on Apple Glasses
I've had a few days to live with the Magic Leap One, and it's time to finally weigh in with some thoughts as someone who has been tracking this company from the beginning, for almost five years now.
Hands-On: Magic Leap's Screens App Is the Closest Thing to a Killer App for the Magic Leap One, For Now
By now, you already know that the Magic Leap One ships with an array of apps to immediately get you accustomed to operating in your new spatial computing reality. The first one we're going to focus on is Screens, an app we told you about previously, but only now have managed to try for ourselves.
From day one, my favorite thing about the Magic Leap One has been its portability. It's so well designed that it just screams to be taken out for a walk through the city. Alas, Magic Leap says the device is (currently) designed to be used indoors, preferably in settings containing few windows or black surfaces.
News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con
On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.
Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.
In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.
One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
The Magic Leap One: Creator Edition has been teased for months now, and while we still don't know exactly when the sales will begin, it can't be long now because we've discovered a couple of new hints that the device's launch is imminent, hiding in plain sight on the company's website.
On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.
With the official launch of Magic Leap One expected by the end of summer (translation: days from now), Magic Leap's hype machine just took a big hit with the sudden loss of a key marketing executive.
Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.
News: The Ultimate Magic Leap One Unboxing, Every Part, Every Logo, & One Very Special Surprise Treat
We've seen all the Magic Leap One glamour shots, and we've even shown you a bit of what it looks like to view augmented reality on the device. But there's something else us super geeks appreciate more than anyone else: the grand unboxing!
The long and slow road toward the actual release of the Magic Leap One appears to be accelerating, with a couple of new demonstrations of how the system works revealed in this week's creator's portal updates along with the company's developer documentation.
News: Wingnut AR's Pest Control Is Unreleased, Mostly Unseen, but Undeniably One of Magic Leap One's Best Titles
Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.
News: This Is What Tech Reviewers Think of the Magic Leap One After Spending Time with the Finished Product
The hype train that left the station years ago has reached its first stop, and now we finally have access to the Magic Leap One, the device many have claimed would revolutionize the augmented reality space at launch. But is that really true?
News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
It turns out that the government of Saudi Arabia has managed to do something last month's Game Developers Conference couldn't — give us a few new glimpses of the Magic Leap One being worn by someone other than Shaq.
Now that we've had a few days to recover from the VR geek versus augmented reality nerd battle between Oculus founder Palmer Luckey and Magic Leap founder Rony Abovitz, we can get back to taking a closer look at the Magic Leap One. This time, we take a very brief dip into the Abductor app.
News: Magic Leap Producer Interview Gives Rare Insight into Company's Culture Before Disappearing from the Web
In what's becoming something of a regular occurrence, Magic Leap has yet another internal, unforced error on its hands. Thankfully, this time it's not about legal skirmishes or theft, but a rather unusual break from company protocol that has been quickly swept under the rug.
The legal travails of Magic Leap appear to have no end in sight, as a lawsuit filed by an ex-employee further threatens to dampen the startup's 2018 launch.
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.
News: Moschino & H&M Harness the Power of Magic Leap One to Intro Augmented Reality to the Fashion World
Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.
Although the Magic Leap One: Creators Edition is currently officially available in only six US cities, those living outside of Magic Leap's designed US cities now have a roundabout way to order the device.
In the lead up to the Magic Leap One launch, Magic Leap has been coy about what the actual field of view (FoV) is for its first commercial product.
Among a treasure trove of new developer information on the Lumin OS that Magic Leap recently published on its Creator Portal appears to be the official confirmation of the Magic Leap Mobile Companion App.
Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.
News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
News: Magic Leap's 'Blink' Demo Shows How Eye Tracking & Spatial Audio Make Virtual Content Come Alive
Over the past few weeks, a trio of developer lessons (one of which was revealed in Magic Leap's most recent Twitch livestream) have revealed samples of experiences that are possible while using the Magic Leap One.
A fresh batch of developer info has been revealed on Magic Leap's Creator Portal. On Thursday evening, the normally secretive company gave the general public perhaps the closest look yet at Magic Leap One's Lumin operating system.
With the launch of the Magic Leap One looming over summer's horizon, on Wednesday, Magic Leap released an essential component that will differentiate it from current augmented reality platforms.
News: Magic Leap's Neal Stephenson Reveals What It's Like to Create Content for the Secretive Startup
Getting an insider view of the goings-on at Magic Leap is hard to come by, but occasionally, the company lets one of its leaders offer a peek at what's happening at the famously secretive augmented reality startup. One of those opportunities came up a few days ago when Magic Leap's chief futurist and science fiction novelist, Neal Stephenson, sat for an extended interview at the MIT Media Lab.
In a surprising twist of expectation management, Magic Leap managed to not only ship but deliver the Magic Leap One I ordered on Wednesday by 4 p.m. PT on the same day.