News: Magic Leap Founder Launches the Company He 'Really' Wanted to Start, a Film & Music Studio with Virtual Artists
The company augmented reality that Rony Abovitz was trying to build at Magic Leap apparently wasn't working out the way he hoped it would. That company, built on dreams, music, and future-looking entertainment, rather than truly new technology, came with a $2,300 price tag for a device using dynamics most mainstream consumers have never even tried.
Why do you need augmented reality? Because enterprise, they say. And while that's certainly true for several disciplines, there's still that mainstream use case hanging out there waiting for users to discover beyond the realm of enterprise and gaming.
Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.
News: Magic Leap One Teardown Reveals Sophisticated Hardware with Shortish Shelf Life & Low Repairability
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
After tapping Nvidia for its first AR headset, Magic Leap is calling in reinforcement for its future enterprise-focused efforts.
The past year has revealed a gaping hole of opportunity in the world of business called virtual meetings. Some existing players like Zoom hopped on that opportunity, while others like Skype seemed stuck on the sidelines, and Google Meet just managed to catch up in time to snag some of the shift in remote work.
Back when I worked in the music industry, I never imagined there would be a day that I'd be able to sit in a room surrounded by virtual album covers while listening to beats, but that day is really here.
Augmented reality can be more than simply a way to enhance navigation, or superimpose virtual sunglasses onto your face. It can also be a platform for shining a light on important social issues.
Hands-On: Hands-On with Magic Leap's Undersea, an AR Experience That Transports You to Another World
The latest immersive production from Magic Leap Studios finally got its debut on Monday at Siggraph, during which the company also released the app to the general public, so we took it for a spin.
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
News: Magic Leap Used to Bring AR to H&M & Star Wars Fashion Collaboration in Tokyo Developed by Warpin Media
There may be questions from some about the future of Magic Leap, but in Japan, The Force is with the augmented reality startup.
News: 5 Magic Leap Apps You're Probably Missing, Including Star Wars, the Magicverse Matrix, AR Jenga, & More
Whenever the name Magic Leap comes up, the talk inevitably seems to turn to the company's big-name backers and "unicorn-level" amounts of cash poured into the venture. And if it's not that, observers tend to focus on the company's market strategy and overall prospects.
In recent years, the US military has been utilizing augmented reality as a training tool, giving officers and soldiers an opportunity to train and hone their decision-making, tactical efforts, and weapons accuracy via virtual scenarios.
Augmented reality jigsaw puzzle game PuzzlAR: World Tour, formerly only available on mobile devices, has been given a major upgrade via a new version for the Magic Leap One.
News: Magic Leap's New Overture App & Background Music Service Hope to Bring Music into Your AR Workspace
The mystery surrounding Overture, an app that showed up in the Magic Leap World app store along with the latest Lumin software release, has been cleared up.
News: Magic Leap Achieves Full Hand Tracking & Lays Foundation for Magicverse with Latest Lumin Update
After improving hand-tracking and adding multi-user sharing features in the last Lumin OS update, Magic Leap has upped the ante yet again.
News: Medivis App for Magic Leap One & HoloLens Lets You Study the Human Anatomy in Augmented Reality
Not content to merely assist surgeons via the HoloLens, Medivis has expanded its augmented reality suite to Magic Leap One with an app for medical students.
It's a magical time of year for basketball fans, with the NCAA Tournament in full swing and NBA frontrunners in the midst of their push to clinch spots in the playoffs.
The last few months have delivered some great new Magic Leap releases, but that doesn't mean the development team is resting on its laurels when it comes to the platform itself.
Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.
Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.
Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
The Paris-based technology conference Viva Technology, which hosted the likes of Apple's Tim Cook and Facebook's Mark Zuckerberg, is now over.
News: 'The Matrix' Movie Effects Pioneer & Former Magic Leap Exec Reveals 'Tragic Story' of Startup's Recent Struggles
Magic Leap has had a rough couple of years, highlighted by high-profile executive departures, lawsuits, troublesome patent shuffles, and massive layoffs.
Just when everything seemed settled over at Magic Leap, it turns out that the internal tumult is still in play.
A year and change into its shift towards enterprise customers, Magic Leap has updated Lumin OS and the corresponding Lumin SDK with some key prerequisites for the business sector.
A lot of digital ink has been spilled heaping scorn on Magic Leap. Much of that media schadenfreude was due to what some believed were unmet promises versus some of the early hype around the product. Others just seemed to be rubbed the wrong way by the startup's Apple-esque secrecy and penchant for attempting to coin new terms and frameworks for things that were, mostly, already in play.
This year, as part of the Next Reality 30, in partnership with Snap, we're spotlighting an up-and-coming innovator in augmented reality. Specifically, we were searching for an independent developer or creator who embodies the bleeding edge spirit of AR and its ability to leverage machine learning. This year's honoree is Aidan Wolf.
News: Magic Leap Unveils First Look at Magicverse AR Cloud & New Meetings Capabilities in Lumin OS Update
With many office workers in the US being asked to work from home if their job allows, Magic Leap's customary updates for the Lumin OS and Lumin SDK brings some help to keep distributed workforces connected.
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
As first reported by Next Reality last year, game developer Preloaded, in partnership with BBC Studios, has finally launched BBC Earth - Micro Kingdoms: Senses.
The business world is currently figuring out how to deal with the coronavirus crisis, with many offices opting to work remotely for at least the next few weeks as a safety precaution. Predictably, this has thrown remote meeting software back into the spotlight, especially augmented reality solutions.
News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
The book is almost closed on 2019, but Magic Leap has one more gift to offer its users before the new decade arrives.
News: HyperloopTT Uses Magic Leap to Show How Elon Musk's Futuristic Vision of Transport Will Work in the US
While Elon Musk is in Los Angeles showing off the future of personal transport via the Cybertruck, another, unaffiliated group is taking one of his most popular ideas to market, with augmented reality as a key part of the plan.
In a stunning end-of-year twist to the Magic Leap versus Nreal legal saga, the China-based startup is now filing a motion against Magic Leap.
We're a few weeks away from the fireworks associated with New Year's celebrations, but that doesn't mean you can't start a little early — in augmented reality.