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News: The Enterprise Leap — Robots, Gremlins, & Games Won't Save Magic Leap, but Tapping the Inner Child of CEOs Just Might

Mystery is a tricky thing. Used correctly, it can give onlookers the impression that wondrous and perhaps valuable things are afoot. However, once the veil of suspension of disbelief is removed in any significant way, that same mystery can quickly turn into not just skepticism, but outright anger at what may have seemed like an attempt to dupe trusting onlookers.

News: Magic Leap Launches App Creator Grant Program Awarding Up to $500,000 in Funding

On Thursday, Magic Leap decided to step up its efforts to foster its developer community by launching the Independent Creator Program.

News: Magic Leap Launches Video Interview Series & Unpacks More Technical Sessions from L.E.A.P. Con

On Wednesday, in addition to uploading another batch of videos from its L.E.A.P. conference to its YouTube channel, Magic Leap also launched a new video series for developers called Spacebar.

News: AT&T Reveals Winners of First Magic Leap Hackathon

Now that its first developer conference is in the rearview mirror, Magic Leap continues to nurture its content development community, this time with an assist from strategic investor and retail partner AT&T.

News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More

After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.

News: Magic Leap Conference Videos Dive Deeper into Medical, Audio, & AR Cloud Uses for Magic Leap One

It turns out that attending the L.E.A.P. conference last month may have mostly been best for demoing the Magic Leap One in person, as the company has now uploaded the majority of the insider panels held at the event in Los Angeles.

News: Magic Leap Releases Series of Video Sessions from Inside the L.E.A.P. Conference

Magic Leap's recent L.E.A.P. conference was free to all who registered in time, but if you weren't able to make the trip to Hollywood, the company just released video of some of the sessions that took place over the course of two days.

News: Moschino & H&M Harness the Power of Magic Leap One to Intro Augmented Reality to the Fashion World

Magic Leap has already entered the realm of entertainment and enterprise, but on now it has blazed its way into a new augmented reality frontier: fashion.

News: Magic Leap Shakes Up C-Suite, Shuffles Two Top Executives to Advisory Roles

In the aftermath of the launch of the Magic Leap One, Magic Leap has ejected two more executives from their leadership roles.

News: Insomniac Games Releases Seedling — the First Paid Augmented Reality Game for Magic Leap One

One the leading game developers for the PlayStation 4 and Oculus Rift platforms, Insomniac Games, is finally releasing its first major augmented reality title: Seedling for the Magic Leap One.

News: Hands-On with Magic Leap's Avatar Chat, Remote Virtual Meetings in AR Have Arrived

Unlike the realm of virtual reality, augmented reality is less about losing yourself in some fantasy environment, and more about getting things done in the real world. So while we've seen some great games that capture the imagination on devices like the Magic Leap One and the HoloLens, when it comes to real-world usage, the biggest developments coming for AR apps that are the more practical ones.

News: Magic Leap Roars into the Auto World via Kia Stinger App from RelayCars

Magic Leap One owners, start your virtual engines, as automotive virtual reality developer RelayCars has published an app to Magic Leap World that lets users customize and test drive a 2019 Kia Stinger.

News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase

Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.

News: Magic Leap Updates Create App, Reveals Behind the Scenes Development at Magic Leap Studios

Among all the new Magic Leap app announcements made at the recent L.E.A.P. conference, an update to one of the company's major in-house apps went mostly unnoticed: Create 1.1.

News: Inside Magic Leap's Cinematic Partnership with Andy Serkis & The Imaginarium's Experimental Motion Capture Experience

By now, you've probably already seen Andy Serkis and his performance capture demo for Magic Leap. And sure, marrying motion capture acting and augmented reality sounds compelling, but how does it really work as an experience?

News: Twilio & Magic Leap Deliver First Live Demo of Avatar Chat Communications App

On Thursday, yet another piece of the Magic Leap puzzle fell into place at Twilio's Signal developer and customer conference in San Francisco.

News: Wingnut AR's Pest Control Is Unreleased, Mostly Unseen, but Undeniably One of Magic Leap One's Best Titles

Despite the relatively small size of Magic Leap's first annual L.E.A.P. conference, there was a lot to see and experience. Apparently missed by many was one of the best experiences I had at the event: Wingnut AR's unreleased Pest Control game.

News: Hands-On with Magic Leap & Weta Workshop's Dr. Grordbort's Invaders

Over the last few years, the only thing teased by Magic Leap more than the Magic Leap One itself has been the company's flagship gaming title Dr. Grordbort's Invaders. The game, developed by New Zealand studio Weta Workshop, finally got its debut last week during the L.E.A.P. conference in Los Angeles.

News: Magic Leap's Chief Content Officer Rio Caraeff Opens Up on Walled Gardens, Data Privacy, & Blockchain

Over the years, Magic Leap's long-cultivated shroud of mystery led some onlookers to buy into the company's dream before even trying the device, while for others, the secrecy seems to have stoked the kind of resentment and overcorrecting critique usually reserved for the mighty Apple.

News: I Met Magic Leap's AI Assistant Mica & Saw the Future of Augmented Reality

Unlike VR, when you're talking about augmented reality, describing what an experience is like can be incredibly difficult — primarily because the experiences are even more contextual than relatively static virtual worlds that don't involve real-world settings.

News: Everything Magic Leap Revealed During Its First Annual L.E.A.P. Conference Keynote Event

Like many things associated with Magic Leap, the start of the company's first annual L.E.A.P. conference got off to a unique start. Taking the stage on Wednesday morning in Los Angeles, the company's CEO, Rony Abovitz, gave a brief introductory speech welcoming the crowd and outlining the mission of Magic Leap.

News: AT&T to Launch DirectTV App for Magic Leap One in 2019, Sets Up 5G Test Area at Magic Leap Headquarters

Magic Leap and AT&T have lifted the lid on multiple parts of their mysterious relationship today. According to AT&T Communications CEO John Donovan, the company is planning to launch a beta version of DirectTV Now for the Magic Leap One in 2019.

News: Insomniac Games Unveils Seedling Experience for Magic Leap One

The game wizards at Insomniac take pride in diving deep when it comes to world-building, and the same is true for the studio's latest title for Magic Leap One called Seedling.

News: Air New Zealand Takes Wraps Off Magic Leap One Adventure Tourism Game

The thrill and excitement of great tourism generally requires visitors to take part in the country's local fare in person. But Air New Zealand's new augmented reality experience for the Magic Leap One gives visitors an immersive taste of what the country has to offer without ever setting foot in the country.

News: Onshape Partners with Magic Leap to Bring Its Collaborative Industrial 3D Design Tool to AR

Departing from the long string of entertainment-focused partnerships released in recent weeks and months, a new, enterprise-focused Magic Leap app has finally emerged in the form of Onshape.

News: Magic Leap & Weta Workshop Release Dr. Grordbort's Invaders for Magic Leap One

As promised last week, Magic Leap has finally released the long-awaited augmented reality game Dr. Grordbort's Invaders.

News: Magic Leap One Now Available to Most US Consumers, Affirm Partner Offers Buyer Financing

One the main gripes against cutting-edge augmented reality headsets like the Magic Leap One and the HoloLens is the price — they're pretty expensive compared to most consumer devices. Well, now some of that pain has been relieved for those looking to pick up a Magic Leap One as the company has just announced a financing option that allows anyone with a spare $96/month to gradually pay their way into full ownership of the device.

News: Rovio's Mobile Gaming Classic Angry Birds Comes to Augmented Reality via Magic Leap One

Less than three weeks after Rovio Entertainment announced the game, the augmented reality adaptation of Angry Birds is now available for the Magic Leap One.

News: The Porgs from Star Wars Are Coming to Magic Leap One

It turns out that Dr. Grordbort's Invaders is not the only Magic Leap demo to become a reality for the Magic Leap One.

News: Magic Leap Teaser for Dr. Grordbort's Invaders Previews Forthcoming Release During L.E.A.P. Conference

Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.

News: Magic Leap's Acquisition of Computes Strengthens Mesh Computing Capabilities by Crowdsourcing Processing Power

The latest business move by Magic Leap could result in a significant boost to its spatial computing platform's performance and headset design.

News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs

While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.

News: Magic Leap & Andy Serkis Reveal Lord of the Rings-Inspired Character for Upcoming AR Experience

We already know that Magic Leap is working with Hollywood motion capture legend Andy Serkis on a new immersive content experience but, so far, all we've heard are descriptions of the work. Well, now the mystery is over, and the character of Grishneck, who Magic Leap mentioned just last month, has finally been revealed.

News: Stage Your Own Big Bang with Magic Leap One via the Universe Creator App

One developer has taken the formal name of the Magic Leap One: Creator Edition quite literally with an app that enables users to create a custom universe in their own living room.

News: Magic Leap Teams with Sennheiser to Deliver High-End Spatial Audio for Augmented Reality

One of the best aspects of the Magic Leap One is the spatial audio, a feature that enhances the overall sense of immersion when interacting with virtual objects and content through the device. Now the company is aiming to boost the quality of that component by partnering with one of the leading names in high-quality audio.