Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
The Florida-based startup is working on the AR headset, which would display 3D computer graphics in the real world, and according to Business Insider, its release date is rumored to be later this year.
The crux of the matter is that Magic Leap needs to incorporate more games and general content, which is why recruiting developers is a necessity at this point. If the beta hardware for developers doesn't get distributed on time, there could be a lack of content at the 2017 launch, which wouldn't exactly scream success.
But in recruiting this new talent, Magic Leap will have to give these developers access to their elusive hardware technology. Irrespective of their secretive nature, CEO Rony Abovitz threw caution to the wind and put out an open call for any potential staffers ... on Twitter, no less! He wrote:
If you are a developer/creator/artist - we would love to hear from you (sign up at http://magicleap.com ).
Well, that's certainly a turn up for the books considering how cagey Magic Leap was previously. A link to their website application form didn't reveal much:
Using our Dynamic Digitized Lightfield Signal™, imagine being able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world.
Imagine what experiences you could create if you had this ability. Imagine how this would completely transform how people interact with both the digital and real-worlds. Imagine you being one of the first to help transform the world forever.
For the time being, we're being a little tight-lipped in what we're communicating publicly, but under the appropriate non-disclosures, we'd love to talk possibilities.
Alluring mystery talk aside, Magic Leap spokesperson Julia Gaynor did provide a statement on the matter, saying the company was inundated with "enthusiastic responses" since Abovitz's tweet:
We are currently working with a handful of select developer and creator partners but will be opening up wider access to our platform throughout the year. Registering now helps us better plan for our early access programs, creator events, and production. We look forward to supporting the creation of new worlds, social experiences, and amazing new applications.
Magic Leap headsets have yet to be seen by the public but a few lucky celebs, like Ricky Gervais, Beyoncé, and Andre Iguodala, who have played around with demos on the device. Comedian Gervais claimed that the device will "change the world," which has only increased our curiosity.
But it hasn't all been smooth sailing for the tech company. BI report that there was a "scramble" to get the new demo ready for a board meeting in February, not to mention Queen Bey's alleged boredom with her "Mermaid" demo (no one knows exactly what this "Mermaid" is).
I'll put this down to growing pains for now, but a recruitment drive is vital for generating more content which, in turn, will lead to a successful launch. We'll have to wait and see what this application process yields. In the meantime, a demo device from Magic Leap would be a nice treat in the Next Reality HQ!