Magic Leap News
News: Patent Applications Offer Closer Look at Magic Leap One & How It May Work
Eventually, even the most private company has to file its patents and unveil its tightly-held secrets, and Magic Leap is no exception.
News: Magic Leap Working on $400 Million Extension of Last Year's Series D Round Funding, Report Says
As the Notorious B.I.G. once said, via his hit single, "Mo Money, Mo Problems." However, it would appear that Magic Leap feels a bit differently about piling on the cash.
News: Magic Leap Partner Weta Workshop Confirms Shooter Game Coming in 2018
A controversial video from Magic Leap's past has once again surfaced, but this time it comes with a lot more credibility and a good bit of excitement around the Magic Leap One headset.
News: Magic Leap Job Posting Reveals Grand Plan to Tackle Brick & Mortar Retail
The once blurry and mysterious vision of Magic Leap's future is slowly coming into focus in the present, despite the company's obsessive attempts to keep any and all information under wraps until the next reveal is absolutely necessary. A new tidbit of information hints at an addition to the company's unfolding story that almost no one had accounted for: retail stores.
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
News: NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
News: Magic Leap Patent Reveals the Lightpack May Be More Than Meets the Eye
Among the revelations uncovered during the December unveiling of the Magic Leap One: Creator Edition was the fact that the Lightwear augmented reality headset would be tethered to a wearable computer called the Lightpack.
News: Magic Leap Lands a New Investor from Europe's Media Sector
On Monday, German newspaper and digital publisher Axel Springer announced its role as the latest company to invest in Magic Leap. This is just the latest in a series of investments the augmented reality company has garnered from the likes of Google, Qualcomm, Alibaba, Legendary Entertainment, Warner Bros., and others amounting to almost $2 billion in overall funding.
News: Magic Leap CEO Revealed Future Vision for Product Days Before Launch in Bonkers Sci-Fi Speech
Just days before the release of the first image of the Magic Leap device, the company's CEO, Rony Abovitz, knew that the biggest moment of his life was about to unfold the following week. But instead of hunkering down in the Florida-based confines of the company's skunkworks, he instead decided to deliver a speech to the public about, what else, the future.
News: The Magic of Magic Leap's Hardware — Here's What We Know
It finally happened! In a world of "go big or go home," Magic Leap has finally done something other than tease us with vague promises and rendered video concepts. Although, other than actually showing us what the developer's kit will look like, it seems little more than a slightly different kind of a tease. To demystify this new product, we here at Next Reality decided to put together what we know about the hardware.
News: Price, Pre-Order & Ship Date for Magic Leap One Creator Edition
With the big reveal of the Magic Leap One: Creator Edition in December 2017, and now the update on Feb. 13, 2018, we no longer have to speculate as to what the augmented reality headset will look like or when (in general) it will be available.
News: 5 Major Problems Magic Leap One Faces on Day One
The mysterious technology product teased via an eccentric TED Talk nearly five years ago has finally been revealed, and it's called the Magic Leap One: Creator Edition. After all of the non-disclosure agreements, furtive comments from CEOs and insiders given early access to the device, and a seemingly never-ending string of hints dropped by the company's CEO, Rony Abovitz, on Twitter, we finally have a real look at the product.
News: From Immersive Comics to Interactive Music, Here's What You Can Expect to Do with Magic Leap One
The year is 2018. You just received your own Magic Leap One: Creator Edition. What now? Rewinding back to today, we know of one specific app that will be available for Magic Leap's device, along with two others that could be tagged as highly likely. Paired with Magic Leap's own experiments and demonstrations, we can get a sense of what the playground for this new toy will offer.
News: Magic Leap One Likely Has Larger Field of View Than HoloLens, but Not by Much
While the public now knows much more about the Magic Leap One: Creator Edition today than it did yesterday, there's still a quite a bit that's unknown. One of the most significant questions — with any mixed reality product — is the field of view. How much of what we see through these glasses will contain the computer's virtual creations?
News: After Years of Being Teased, Here's How the World Is Reacting to the Magic Leap One Reveal
The knee-jerk reactions to Magic Leap's long-awaited augmented reality device, the Magic Leap One: Creator Edition, range from pent-up joy to side-eyed skepticism. That's what happens when you launch the hype train several years before even delivering even a tiny peek at the product.
News: After Years of Mystery & Nearly $2 Billion Invested, Magic Leap Finally Reveals 'Creator Edition' Headset
It finally happened. Magic Leap has given the world its first glimpse at its debut device, the Magic Leap One Creator Edition.
News: First Footage of Magic Leap's Music App with Sigur Rós Revealed
On Monday morning, secretive augmented reality startup Magic Leap revealed a collaboration with Icelandic music group Sigur Rós. But the story detailing the app didn't reveal anything more than a still image of the interactive Tónandi app, leaving most of us to use to our imaginations in terms of visualizing how it worked.
News: Magic Leap Previews New Way to Experience Music with Sigur Rós App
Last week, Magic Leap CEO Rony Abovitz teased his Twitter followers with some "fun and cool stuff" to share in the coming days. On Monday, he made good on that promise, sort of.
News: Magic Leap CEO Tweetstorm Reveals the Company's Vision for the Future of AR Computing
When you run an augmented reality company worth billions of dollars, backed by some of the biggest names in tech, and you haven't even released a product yet, even late night tweetstorms rank as worthy of dissection. Such is the case with Rony Abovitz, CEO of Magic Leap, who decided to spend a little time on Twitter on Wednesday to outline his vision of the future of immersive computing.
News: Magic Leap Adds Master of 'The Matrix' Bullet Time Effect to Secretive Product Team
After announcing another massive round of funding to the tune of $502 million, Magic Leap is adding another powerful weapon to its creative arsenal: John Gaeta, the man who helped develop the iconic Bullet Time effect for The Matrix series of films.
News: After Gathering Another $502 Million in Funding, Magic Leap May Deliver AR Device in Six Months
As expected, Magic Leap closed a Series D round of equity funding, raising $502 million from new and existing investors. Less expected, however, were a fresh set of rumors that the company's first devices could ship within six months.
News: Magic Leap Will Display Mixed Reality Comics at Launch (Whenever That Happens)
We may not know what Magic Leap's product looks like. And we haven't received even a "save the date" for its launch. But we know that it will display mixed reality comics from Madefire when whatever it is arrives.
News: Research Papers & Patents Point to Magic Leap's AR Ambitions
In June at the eMerge Americas investors conference, Magic Leap founder (and NR50 member) Rony Abovitz proclaimed that the launch of their flagship product was "not far away."
News: Magic Leap Founder Says Launch 'Not Far Away'
At the eMerge Americas investors conference in Miami, Florida, Magic Leap founder and CEO Rony Abovitz previewed details of the launch of their highly-anticipated device.
News: Magic Leap Opens Up Applications for Early-Access Beta Developers
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
News: Andre Iguodala Leaks Magic Leap Details—A Possible 'Siri' Bouncing in Your Hand
NBA star Andre Iguodala, of the Golden State Warriors, got to try out a Magic Leap demo in Florida and started dishing out some pretty revealing details about the upcoming mixed reality headset to CNET's Brian Tong.
News: Magic Leap Has Been Making Big Deals Ahead of Highly Anticipated Launch
Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animators from an Emmy and Oscar award-winning studio.
News: Magic Leap Commits to 725 New Jobs with the Announcement of Its New Facility
Magic Leap, the mysterious Florida-based mixed reality start-up, announced on Wednesday that it would be opening a 260,000 square-foot expansion in Florida, and bringing along with it 725 new jobs over a five-year period. To make this happen, they will be making an $150 million capital investment, with government incentives, of course.
News: Magic Leap Is 'Racing Toward Launch' According to New CMO
Well, we have some potentially good news for those wanting to experience Magic Leap. The ultra-secretive company seems to be planning a big year in 2017.
News: Rony Abovitz Responds—Says 2017 Is Going to Be 'An Exciting Year' for Magic Leap
In response to the flurry of doubtful headlines about Magic Leap today, set off by an unflattering article from The Information, Magic Leap CEO Rony Abovitz released a short blog post quickly detailing what to expect from the company over the next year. The gist comes down to this: big things are happening in 2017.
News: Ex-Magic Leapers Confirm the Demo Video We All Thought Was Faked... Was Faked
When the "Just another day in the office at Magic Leap" video was released last year, it was called a mind-blowing, stunning, and breathtaking take on mixed reality gaming. It was a great presentation of what the technology could be, but not for a second did I think it was anything other than a concept video, and I'm not the only one who thought that. This was a goal to reach for mixed reality, not the reality.
News: Brenda Freeman Leaves Behind TV & Film to Join Magic Leap as CMO
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
News: One Magic Leap Mystery Solved—Former Senior Dev Paul Reynolds Confirms Unity & Unreal
After many months of endless speculation over the mysterious augmented reality platform Magic Leap, software engineers worldwide have been waiting for any news of what development environment this amazing technology might use. Thanks to Paul Reynolds, the former Magic Leap Senior Director of SDKs and Apps, we no longer have to guess. Just like existing mixed, augmented, and virtual reality platforms, developers will be able to use their experience with Unity and the UNREAL engine.
News: Magic Leap's Latest Job Posting Shows They're Getting Ready for Mass Production
Few companies have maintained such intense secrecy, in the face of such extreme hype, as Magic Leap, but the closer their mysterious Mixed Reality product comes to mass production, the harder it becomes to hide the details. Hopefully we'll find out way more details soon, as a Magic Leap job posting for a supply chain manager hint that they're readying for release in the next couple years.
News: Magic Leap Seems to Be Partnering with Alibaba on a Shopping App
We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.
News: Mixed Reality Advertisements Sound Hellish—But Magic Leap Has a Plan
Graeme Devine, Chief Creative Officer at Magic Leap, spoke at the Games for Change festival about how mixed reality will change the world for the better. While we might need to take our own magic leap to believe in his utopian future, he hinted at a solution to the impending problem most of us fear: a cluttered, endless nightmare of ads.
News: Magic Leap Will Bring Star Wars to Mixed Reality
The mysterious Magic Leap just partnered up with Lucasfilm's ILM xLAB to bring Star Wars to their mixed reality headsets. Based on the video demo making its way around the internet, it looks pretty impressive.
News: Magic Leap's Mysterious Mixed Reality Headset Might Cover Your Entire Face
We've experienced the HoloLens, learned a lot about the Meta 2, but almost nobody knows exactly what to expect out of Magic Leap's mixed reality headset. Thanks to a patent dug up by Quartz (which we saw first on Tech Insider), we now might have a better idea.
News: What We Know About Magic Leap's Amazing Tech So Far
Virtual reality headsets are all the rage these days, and among the menagerie of tech companies gunning for the top spot, there's one mysterious startup that is ahead of the game—Magic Leap—and you can tell just by watching their latest demo video of their product in action.
News: This Is the Crazy Set Up Magic Leap Uses to Study Your Face
Magic Leap has some seriously awesome tech behind their augmented reality vision, and has made it a point to add a ton of adrenaline into the industry with a revolutionary focus on 3D layering. Today, they gave the public another glance at how they go about it. The image above displays the complete setup that Magic Leap uses to accurately capture someone's entire facial structure. The associated caption to this image reads: "This is where we study the 22 bones & 43 muscles of the face & head."