Magic Leap Features
News: Here's What Magic Leap's Screens Feature Might Look Like
During the unveiling of its content partnership with the NBA, Magic Leap CEO Rony Abovitz, with an assist from former player/current pitchman Shaquille O'Neal, described at least one of the ways fans would be able to experience sports using the augmented reality device.
News: Magic Leap One Launch Date Set for 8/8/2018
After a series of hints revealed by CEO Rony Abovitz via Twitter, Magic Leap looks like it is ready to launch Magic Leap One on Thursday at 8:08 a.m. ET.
Hands-On: Magic Leap's Create App Is a Powerful Way to Invent Your Own Reality Nearly Anywhere
Since getting our hands on the Magic Leap One last week, we've been methodically delving into each feature and reporting our findings step-by-step. Earlier this week, we took a look at the Screens app (a video viewer) and the Helio app (an AR web browser). This time around, we'll be digging into the Create app, the experience that allows you to fill the real world with objects that transform the nature of your local reality.
News: Magic Leap Patent Details Spatial Audio That Changes Based on Users' Head Movements
Just days after Bose did its best to frame a pair of glasses frames with spatial audio as "augmented reality," a patent application from Magic Leap, surfaced on Thursday, March 15, offers a similar idea, but with real AR included.
News: Magic Leap Has Been Making Big Deals Ahead of Highly Anticipated Launch
Magic Leap is no stranger to hype and speculative advancement—when their name pops up in the news, all focus turns to them. And the company is making news again this week, with the knowledge of an acquisition of a startup founded by former Apple employees, and by hiring animators from an Emmy and Oscar award-winning studio.
News: Star Wars Baby Yoda Unofficially Comes to Magic Leap via This Developer Experiment
The first season of Star Wars: The Mandalorian may be over, but the love for its biggest star, Baby Yoda, persists.
News: Magic Leap Opens Up Applications for Early-Access Beta Developers
Magic Leap has always been intensely secretive about its work on its augmented reality headset, so it's interesting that they're now publicly recruiting developers to build software for the device before its launch.
News: Magic Leap App SeeSignal Uses AR to Help You Find & Touch the Strongest Cellular, Wi-Fi, & Bluetooth Signals
While Magic Leap World gets its share of fun apps for playing with Porgs, watching TV, and exploring the ocean's depths, developers are making a strong business case for the Magic Leap One as well.
News: Magic Leap One Teardown Reveals Sophisticated Hardware with Shortish Shelf Life & Low Repairability
One of the primary marketing tactics used by Magic Leap in promoting the Magic Leap One was selling early adopters on the "magic" contained within the device. On Thursday, some of that magic was uncovered as the Magic Leap One was completely disassembled by repair engineers, revealing the delicate innards of the device and detailing how it delivers its augmented reality experiences.
News: NBA Announces Partnership with Magic Leap to Bring AR Experiences to Fans
On Tuesday, NBA Commissioner Adam Silver joined Magic Leap CEO Rony Abovitz on stage to unveil a partnership between the two companies.
News: Magic Leap Teases Magicverse Debut in 2020, Launches Magic Leap Toolkit for Developers
After talking up the Magicverse for the past year and adding new capabilities to Lumin OS to accommodate it, Magic Leap appears to be inching ever closer to actually launching its cross-platform flavor of the AR cloud while introducing a new tool for its development community.
News: Magic Leap Seems to Be Partnering with Alibaba on a Shopping App
We've seen how mixed and augmented reality can offer better shopping experiences for consumers, and even how Magic Leap wants to make advertising a non-intrusive experience. So it's no surprise that Magic Leap seems to have partnered up with Chinese e-commerce company Alibaba—one of their largest investors—to create an augmented reality shopping app.
News: Magic Leap Jumps into the Star Wars Universe with Release of Project Porg App
After some social media teasing, the Star Wars universe's Magic Leap debut has finally arrived. On Tuesday, Magic Leap announced the release of Star Wars: Project Prog, which is available for free via Magic Leap World.
News: Magic Leap Teaser for Dr. Grordbort's Invaders Previews Forthcoming Release During L.E.A.P. Conference
Magic Leap One owners with itchy trigger fingers may have their itch scratched next week, as Magic Leap has shared a brief teaser on Twitter for the long-awaited Dr. Grordbort's Invaders game from Weta Workshop.
News: Unity, Unreal Engine & Mozilla Partner with Magic Leap as SDK Rolls Out to Developers
Following the surprise release of Magic Leap's SDK on Monday, March 19, Unity, Unreal Engine, and Mozilla followed up by announcing official partnerships with the company.
News: AT&T TV New Beta Streaming App for Magic Leap One Delivers Live Sports, News, HBO, TV & Movies via Video On Demand
The streaming content vision from Magic Leap recently underwent a quiet but major update, courtesy of AT&T.
News: Magic Leap, Microsoft Pursuing Military Contracts to Supply AR Headsets for Soldiers, Report Says
Leading augmented reality headset makers Microsoft and Magic Leap are among the companies now vying for a military contract for battlefield heads-up displays.
News: Magic Leap Finally Releases Madefire Comic Book App for Interactive Reading & Comic Creation
Among the many partnerships mentioned early on in the life of the Magic Leap One, by far one of the most talked about has been the comic book app from Madefire.
News: Magic Leap Reveals Peek at New 'Undersea' Augmented Reality Experience
The Association for Computing Machinery's annual Siggraph conference, taking place next week in Los Angeles, will bring researchers from around the to show off their latest innovations in imaging and display technology.
News: Brainlab Prescribes Magic Leap as Cure for Visualizing Medical Imaging Data, Lumin Updates Pushed to Devs
While many of the latest content partnerships announced by Magic Leap appear to lean towards entertainment and gaming, a new partnership with medical technology provider Brainlab has Magic Leap getting down to more serious business.
News: Magic Leap Trade Secrets Lawsuit Against China's Nreal on Hold as Mediation Begins & Court Sets Tentative Trial Date
This week, the beginning of an epic legal battle was set to begin between augmented reality players Magic Leap and Nreal, the small China-based startup accused by the former of stealing trade secrets.
News: Magic Leap Teams with HBO & AT&T to Deliver Game of Thrones Experience
In recent months, the Magic Leap One has frequently tied promotions to groundbreaking entertainment properties, but the latest may be the startup's biggest coup yet.
News: Sennheiser AR Headphones for Magic Leap One Now Available to Purchase
Later this week, Black Friday will mark the start to the holiday shopping season, but if you're buying for a Magic Leap One owner, you can buy their ideal gift now.
News: Magic Leap Reveals Partnership with Oscar-Winning Effects Studio Behind Marvel's Biggest Hits
For years, Magic Leap has promised to deliver stunning augmented reality experiences that will outperform any other competitor, and a newly revealed partnership hints that the company may be able to deliver on those promises.
News: Magic Leap Looking into Sale of the Company, Report Says
The rumors have been circulating for months, but now there's a source attached to the notion that Magic Leap is looking to sell itself off after a rough couple of years following the launch of its Magic Leap 1 augmented reality device.
News: Magic Leap Shows Off New Software Demo, Teases Release This Summer
After weeks of teasing what many hoped might be a live, on-device demo of Magic Leap software to go along with the hardware glimpse we got last month, it turns out that all we got was a bit of new demonstration video footage.
Hands-On: Hands-On with CNN's Magic Leap News Video App
Magic Leap has done a great job of aggressively releasing new apps, software updates, and major franchise tie-ins. But aside from all the creative and entertainment apps, what's it like to use one of the apps the company hopes you'll use every day?
News: Magic Leap One Passes Through FCC Certification, Setting the Stage for Imminent Release
The rite of passage for every tech product, formally known as Federal Communications Commission (FCC) certification, has come for the Magic Leap One: Creator Edition.
News: Brenda Freeman Leaves Behind TV & Film to Join Magic Leap as CMO
Today, December 7, it was officially announced that Magic Leap has found their replacement for the recently departed Brian Wallace. Magic Leap CEO Rony Abovitz has tapped Brenda Freeman, former EVP and Chief Marketing Officer of National Geographic Channel, as their new Chief Marketing Officer.
News: Magic Leap to Launch Twitch Channel Featuring Developer Tutorials, Updates & Interviews
Although Magic Leap's founder Rony Abovitz has a lot to say about his product, what people really want are visuals, and it looks like we're about to get a lot more of those in the coming weeks. In a post on Magic Leap's official announcements forum page, the company revealed that it plans to begin a monthly livestream series on Twitch.
News: Oculus Rift Creator Slams Magic Leap One as 'Tragic' & Magic Leap's CEO Quickly Hits Back
Following the launch of the Magic Leap One earlier this month, the device and the company took a few hits from early reviewers. But it turns out those were just love taps compared to the absolute scorched earth acidic screed penned this weekend by someone well credentialed to dissect Magic Leap One: Oculus Rift creator Palmer Luckey.
News: Magic Leap Filings Point to 'Magic Shop' Branding for Online Store, L.E.A.P. Creator Conference Event
Magic Leap's recent flurry of patent applications prompted us to look around for any trademark movements from the company, and it turns out that the Florida-based company has been quite busy.
News: Magic Leap Takes Legal Action Against Employee Who Alleges HoloLens Trade Secret Violations
Accused of violating whistleblower and age discrimination laws by its security director, Magic Leap has taken an internal situation to the US District Court to clear its name of the allegations.
News: Lowe's Unleashes Its Magic Leap One App in Time for the Holiday Shopping Season
On Monday, with just days left before Christmas, Lowe's dropped a surprise augmented reality treat in everyone's lap: a brand new Magic Leap One app.
News: Magic Leap Teases Cross-Platform Augmented Reality Experiences with iOS Developer Job Posting
Why would Magic Leap, a company preparing to launch its first augmented reality headset this year, need a developer for iPhone and iPad apps? It's not as crazy as it sounds.
News: Magic Leap Adds More AT&T Retail Stores, Reveals Game of Thrones Fan Swag
The Game of Thrones premiere is fast approaching, and along with it, Magic Leap has begun to unveil some of the fan-centric swag associated with its immersive experience based on the hit TV series.
News: Through the Magic Leap Looking Glass, First Look at What AR Looks Like on the Magic Leap One
We've spent years waiting to see what all the secretive fuss was about, and now that the device is in our hands, we can finally begin showing you images of what the Magic Leap One experience looks like.
News: Magic Leap Publishes More L.E.A.P. Developer Videos Featuring Insomniac Games, Weta Workshop & More
After publishing two batches of videos from its L.E.A.P. developer conference, Magic Leap has made the session on Seedling from Insomniac Games available to the public.
News: Magic Leap Recruits Square Slice Studios to Create Content for Magic Leap One
In keeping with its focus on loading the Magic Leap One with content at launch, Magic Leap has inked a creative partnership agreement with augmented reality production studio Square Slice Studios.
News: Magic Leap Expands to Switzerland with New Optics Center, Reveals More About Seattle Facility
Facing mixed reviews for the Magic Leap One, Magic Leap has already returned to the lab to improve on the device's successor.